This listing was posted on Amway Inc..
Brand Executive
Location:
Petaling Jaya
Description:
Annual financial goals: Actively manage assigned brand/segment/category to achieve/exceed annual sales goals. Actively manage profitability of portfolio through new margin accretive offerings, trading up in product mix and effective cost & budget management. Develop and execute multi-year brand/marketing strategies and supporting action plans, to include: Develops and executes an actionable affiliate specific strategy in support of the broader corporate strategy (including new launches, campaigns, community building and anything in relevant to Nutrition, Health & Wellness). Work with agency and teaming with pertinent internal stakeholders to roll out seamless, effective campaigns/programs. Analysis/insights and reporting of target segment(s), not excluding daily/monthly/post-mortem tracking and reporting, including inventory monitoring and management. Category/portfolio planning (includes discontinuing underperforming brands/products): Product development/discontinuance, product cost/pricing and budget planning. Identify the growth opportunity based on external trends and internal insight to develop a brand strategy. Brand positioning/claims. Marketing programming to support brands including advertising, all types of media, promotion, campaigns, packaging, PR, Cause Marketing and Physical Presence programs, where appplicable. Extensive collaboration with cross-functional areas including Innovation & Science (previously known as Tech Reg), R&D, Manufacturing, Sales & Events, Procurement, Finance, Warehouse, Supply Chain & Planning etc. (where applicable extended collaboration with Global teams). Programs/campaigns management also includes: Product/brand studies. Product pricing and competitive studies (including communication/marketing activities). Plan and lead development of all BSM materials (online/offline). Event/activities management, including Sales collaboration. Others: Work closely with shops, customer service and attend to ABO/APC enquiries. Ad-hoc projects assignment.
Company:
Amway
Posted:
July 5 on Amway Inc.
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